Bruce A. Taylor is a strategic advisor to the global digital infrastructure industry. A career-long science and technology media practitioner, senior executive, and an entrepreneurial founder of successful specialized media businesses. Bruce traces his early entry into technical journalism back to the early 1980s, covering every major development in computing technology, from mainframe to handheld. He specialized in computer graphics, video, and imaging, and was the founding and seminal publisher in the field of Interactive computing-enabled Human Capital (in partnership with IBM’s Advanced Educational Systems Division) and Knowledge Management. In 2005, Bruce entered the data center field, joining as a principal and vice president of the legendary iconic global authority, the Uptime Institute, best known as the promulgator of the engineering standards, known as the Tier Classification system by which data centers globally are certified for 7×24 uptime availability, reliability, resiliency and operational capability. Bruce was the principal of the first research project and conference-producing group focused on the energy efficiency and eco-sustainability of mission-critical computing facilities known as the Uptime Institute Symposium. In 2009, he initiated the divestiture of the Uptime Institute to 451 Research, where he served as vice president until 2013. He then joined the London-headquartered leading global data center media and conference business, Datacenter Dynamics (DCD), as executive vice president of North America and host chair of the conferences. In this role, he was responsible for DCD’s strategic content guidance. Bruce is now an independent advisor, researcher, writer, conference speaker, and webcast host on topics related to global Digital Transformation, with a specific interest in the Digital Infrastructure that enables and supports DX. In this role, he is a strategic media partner with DigitalInfra Partners, a global conference provider focused on the physical infrastructure requirements for the sustainability of Smart Energy and Smart Data Centers. Bruce lives in Santa Fe, New Mexico where hiking and skiing are his “off-duty” passions for as long as his knees hold out!